A lot of entrepreneurs have flirted with the thought of trying TikTok, but certain misconceptions have stood in the way.
For instance, isn’t really it just a platform for teens? Particularly, teens who lip-sync?
To assist control the confusion, we have rounded up a listing of widespread TikTok myths to assistance you make a decision regardless of whether it justifies a spot on your marking roster. Let us dive in.
6 TikTok Myths, Debunked in 2022
- TikTok’s audience is too youthful.
- TikTok is just for lip-synching and dancing.
- If your manufacturer is ‘serious,’ TikTok isn’t for you.
- You have to have a great deal of followers to go viral.
- Simply because TikTok films are shorter, users are a lot less engaged.
- TikTok is a fad.
Fantasy 1: TikTok’s viewers is much too younger.
Models mistakenly suppose that TikTok is just for teens and younger older people. Despite the fact that it at first exploded in level of popularity with the Gen Z group, TikTok is speedily “growing up.” In reality, 36% of TikTok buyers in 2021 have been among 35 and 54 yrs aged, a 10% boost from the 12 months right before.
On prime of that, 50% of Millennials report traveling to TikTok in the last three months, alongside with 38% of Gen X-ers, according to HubSpot’s 2022 Individuals Trends Report. We predict these figures will go on to rise as TikTok cements by itself as a mainstream social platform.
Fantasy 2: TikTok is just for lip-synching and dancing.
While these forms of video clips definitely exist on TikTok, it is really only the idea of the iceberg. As its viewers has grown extra numerous, so way too has its information.
At present, you can uncover videos that hit pretty much any niche. For case in point, some of the most well-known TikTok groups include cooking recipes, splendor tutorials, physical fitness routines, existence hacks, and even pet films. This also usually means TikTok can do the job for a assortment of manufacturers across distinctive industries.
For illustration, Ryanair, a European airline, is a enthusiast preferred on TikTok with practically two million TikTok followers. DuoLingo, a language finding out application, is a further preferred with around four million followers. Then you will find Crimson Bull, a well-known electrical power consume, with practically 7 million followers. These are wildly various brands, from distinct industries, that have built a wholesome audience on TikTok.
Curious which models are successful on TikTok? Examine out this handy guide to get inspired.
Myth 3: If your manufacturer is “major,” TikTok is not for you.
TikTok has a standing for being quirky — but if your manufacturer is on the major side, do not let this scare you away. Instead, try out approaching your brand from a distinctive angle.
For example, get a glimpse at Earth Cash, an NPR-backed podcast that addresses advanced topics about the economy. Not the most entertaining subject matter in the globe, suitable? However, it really is raked up practically 750,000 followers.
From gentrification to home loans, no matter is far too really serious for World Money to tackle with a humorous spin. Will need convincing? Get a glimpse at the adhering to video that asks, “Is no cost shipping and delivery truly cost-free?”
If you experience your brand is as well “severe” for TikTok, just take a notice from Earth Cash and tactic your brand name — and the content you build — from a various lens. At the end of the day, it’s about sharing price and offering it in an engaging way — and which is a intention almost any manufacturer can attain.
Myth 4: You have to have a lot of followers to go viral.
On TikTok, anybody can go viral. Even accounts with a handful of followers can spark thousands and thousands of views on a great movie.
Its viral character is a direct final result of its algorithm. How does it get the job done? The algorithm pinpoints customers that may well appreciate your content primarily based on their former check out background, hashtag queries, and existing place. Then, it will drive your movie to their feed. If more than enough persons engage with it, the algorithm will share it to even more persons. Upcoming detail you know, you have a viral strike.
Here’s an case in point: suppose you post a movie of oneself climbing a mountain. The algorithm shows your video to customers who stay nearby, as nicely as all those who lately searched for hiking trails on the system. It notices a ton of men and women “liking” and commenting on the video clip, so it shares it to additional consumers.
Extensive story quick, if you’re nervous you is not going to get any traction on TikTok, it truly is handy to don’t forget that the algorithm is on your aspect, enabling you to achieve far more people exterior of your rapid followers.
Fantasy 5: Mainly because TikTok films are shorter, buyers are significantly less engaged.
TikTok is known for its quick, bite-sized content material. Having said that, this results in an illusion that people you should not shell out a lot time on the platform.
Fortunately, this could not be farther from the reality. In point, TikTok has an average user session of 10.85 minutes, far exceeding any other social media system. On best of that, people in the U.S. open up the TikTok application 8 times a working day on regular.
Fantasy 6: TikTok is a fad.
Will TikTok meet up with the same fate as Myspace and Tumblr? Whilst it truly is also early to connect with, I would argue that it does not genuinely make a difference.
For one, limited-sort online video is dominating the social media landscape. If TikTok fulfills its demise, individuals will continue to crave this information. The viewers may jump to a new platform, or migrate to an present a single. Either way, you nonetheless need to know how to produce partaking, snackable written content — and TikTok is the foremost platform to hone this skill.
2nd, if you construct your manufacturer correctly, no rise or slide of a solitary platform will topple it. If you construct a sturdy neighborhood around your brand name, it will come to be unshakeable. But in get to do this, you require to go in which your viewers is — and, for appropriate now, that could be TikTok.
Back again To You
Let’s stop with one particular final fantasy: it can be much too late to be part of TikTok.
This is untrue, specifically if your audience is lively there. More, its substantial engagement premiums, stellar progress possible, and effective algorithm can acquire your electronic promoting to the upcoming amount. That said, time is of the essence. Brand names that build a presence on TikTok now can continue to be ahead of the curve.