Accounting Definition

What is Behavioral Targeting? Behavioral targeting is the practice of showing consumers banner ads for things that they have proven they are interested in. For example, let’s say that a consumer has recently been looking at and comparing computers online. If you sell computers, you want your banner ad to […]

Know the Basics First off, you need to know the basics of PPC. Actually, it’s a type of sponsored links in the search results page of Google. These ads are also shown in other important places. What you need to do is bid on a number of other companies for […]

Advertising, in common with other phases of human effort, is subject to the vagaries of fashion. The popular presentation of today may become obsolete tomorrow. In advertising and particularly in advertising layout fashionable changes have become so definite, regular and persistent that one can plot their progress on a graph […]

The colors you use for an advertisement are more important than the actual wording of the ad. The reason for this is the colors (and graphics) capture the consumers attention then causes them to read your ad. According to psychology.about.com, “Psychologists have suggested that color impression can account for 60% […]

Over 10 billion dollars is spent on fast food advertising to children annually in numerous fashions. The majority of these ads are for food and drink that is high in fat, sugar, calories, salt and low in nutrients. Its not as much the advertisement itself as much as it is […]

…is the process of writing the word content of an advertising copy. The copywriter is a poet and writer that applies principles embedded in fields like psychology, consumer behavior, persuasion, neuro-linguistic programming and communication etc. the art of copywriting is basically eclectic in nature and writing of effective ad copies […]

It’s been said many times that content is king. This is particularly true on the Internet, where millions of people scramble to and fro for information each day. The most useful, convenient, non-intrusive information delivery systems on the Web are the ones that get the traffic. If your Web site […]

There are several ways to tell if you have a genuinely antique vintage sign. -The letters are not perfect.  No two signs are exactly the same.  If its perfect, it was done with a computer and If there are more than one sign exactly alike, they weren’t lettered by hand. […]

Sustainable agriculture is an issue that many environmental scientists started pondering in recent years. The reason it is so vital is because food is something that people need for physical survival on this planet and agriculture directly deals with how to produce it. Nevertheless, there is a misconception that sustainable […]

When advertising on Facebook, you always want to know how your campaigns are doing, and you want to push for best results possible. Even though return on investment (ROI) is the most crucial metric, it takes time before you have enough data. That’s why many marketers focus on the click-through […]