Accounting Equation

Right now, the market is being taken by storm by the concept of online branding. Surely any business who doesn’t subscribe to this current trend is losing myriads of potential customers, successes, and sales. With the ever-growing competition of the current market, direct response marketing, promoting sales, and generating leads […]

Would you like more… – …”Achievement Minded” status in your organization or with your clients? – …Of the right kind of projects or clients? – …Earning potential? Then take three steps to develop an image that brands you! Start today to create “ME INC.” In our chaotic lives filled with […]

While the entire business world has fallen under the grasp of digitisation, an upright website can help them utilise the virtual web space effectively to score up their branding, gain more visitors, and establish credibility. In other words, a website can help them achieve what they couldn’t even after rigorous […]

Before I begin writing this article, I’d like to say that most artists and musicians are sometimes intimidated with the word BRAND. A lot, or even most, have no idea what it means or what it is, and most importantly how crucial it can be to setting themself apart from […]

Personal Branding is the art of attracting and keeping more opportunities by actively shaping public perception. You can control the way you’re perceived by the community you serve. Oprah, Tiger, Madonna – they realized early that talent alone would not take them to the top of their fields. So they […]

Social media can be the messenger that drives people and brands to interact. Product design specialists provide input into how brands can maintain a long-term competitive advantage in a dynamic environment. A recent article in Design Management Review (DMR) discussed authenticity and brands, and William Faust and Leigh Householder at […]

Traditionally, a brand is thought to evoke, in the customer’s mind, a Certain personality, presence, and product or service performance. A brand may be defined as a ‘name, sign, symbol or design, or combination of these, intended to identify the products of an organization and distinguish them from those of […]

Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma. Now to […]

Branding is essential to the success of your business, but how do you go about creating a brand strategy that is going to achieve the objectives that you have set and bring success? Define Your Brand The first thing you will need to do when creating your brand strategy is […]

A search engine optimization company can create a campaign to bring you new, targeted leads, and raise your company’s online profile, all while keeping in line with your branding strategy. However, you will find that in order to get quality results that last, significant changes will need to be made […]