Accounting Equation

Have you ever typed your name into Google? When you do, is it really you that comes up? It's quickly...

As a business owner, you always look for ways to save money when running a business. Amongst all areas business...

Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong...

Effective branding is key to getting your small business to spread. Maid in the Shade is an example of how...

I know that for some new entrepreneurs, 'branding' can be a scary word. The 'big guys' spend millions on their...

The impact of branding on the marketing mix is seen in every aspect of our society. The ability for consumers...

"... and though they hurt me so bad, in the fear and alarm... you did not desert me, my brothers...

One of the biggest mistakes people make when using the Internet to grow their business or earn an income is...

The term "branding" has various meanings in different contexts, but the common denominator from all the definitions is "identity." Branding...

Woodland in autumn. A peaceful afternoon. Sun finds its way through the canopy onto the floor. One glance tells you...