Branding ones business, products, and or services can be one of the most profitable portions of an advertising campaign. Branding...
Accounting Equation
Nigeria as a nation has suffered untold hardship in the hands of her past political leaders who were bent on...
One way to ensure that you get the full attention of your potential client is to give them a free...
The consumer's awareness and associations lead to perceived quality, inferred attributes, and eventually brand loyalty. This perspective is labelled as...
In the world of business people sometimes tend to oversee the importance of image and branding. Needless to say, a...
By developing your own brand, you'll have control over people's initial perception. If you don't brand yourself, someone else will,...
To exist and excel in the industry where you belong, along with millions of opponents scheming to pull you down...
"Business problems are like mice - they go unnoticed until they start nibbling your cheese" - and that is when...
When I think of successful logos I think of the following list of companies. Ahhh, I said logos make me...
What Is Branding The term "brand" is often mistakenly used to describe a company's reputation, mission statement, or core competencies....